BusinessMarketingIntermediate
Digital Marketing Masterclass
From social media strategy to SEO, Google Ads, and email campaigns. Learn to build and execute marketing plans that drive real growth for African businesses.
W
Wanjiku Ngugi
Instructor
4.7rating1,089 students12 lessons11 hours
WHAT YOU'LL LEARN
- Complete 12 lessons across 3 modules
- Master marketing foundations
- Master social media & seo
- Master paid ads & analytics
- Earn a certificate of completion
CURRICULUM
01Marketing Foundations4 lessons
Digital Marketing Landscape in AfricaPreview
20 minBuilding Your Brand Online
32 minCustomer Journey Mapping
34 minContent Strategy Framework
43 min02Social Media & SEO4 lessons
Instagram & TikTok for Business
42 minFacebook & LinkedIn Ads
31 minSEO Fundamentals
34 minLocal SEO for Kenyan Businesses
39 min03Paid Ads & Analytics4 lessons
Google Ads Campaigns
35 minBudgeting & Bid Strategies
41 minGoogle Analytics 4
30 minReporting & ROI Measurement
26 min