BusinessMarketingIntermediate
Digital Marketing Masterclass
From social media strategy to SEO, Google Ads, and email campaigns. Learn to build and execute marketing plans that drive real growth for African businesses.
W
Wanjiku Ngugi
Instructor
4.7rating1,089 students12 lessons11 hours
WHAT YOU'LL LEARN
- Complete 12 lessons across 3 modules
- Master marketing foundations
- Master social media & seo
- Master paid ads & analytics
- Earn a certificate of completion
CURRICULUM
01Marketing Foundations4 lessons
Digital Marketing Landscape in AfricaPreview
24 minBuilding Your Brand Online
36 minCustomer Journey Mapping
36 minContent Strategy Framework
34 min02Social Media & SEO4 lessons
Instagram & TikTok for Business
30 minFacebook & LinkedIn Ads
21 minSEO Fundamentals
27 minLocal SEO for Kenyan Businesses
19 min03Paid Ads & Analytics4 lessons
Google Ads Campaigns
37 minBudgeting & Bid Strategies
18 minGoogle Analytics 4
23 minReporting & ROI Measurement
39 min